Be the Change

I chose the name Tribe before I even had a CONCEPT for my business- at the time, all I knew was I wanted to build a community of women to lift each other up, support & empower women.

Given recent events, I think many of us have stopped to reevaluate our values regarding equality, and how our words or actions can be perceived, or make others feel. Like I said, when I started this business I wanted to really build a business that could help support & empower women. Unfortunately, I have realized that for select groups of women, I did the opposite when I chose my name. How can I publicly back and support the Black Lives Matter movements, women equality movements and overall inclusivity yet use oppressive language for another group?! For this I am truly sorry, please know this was never the intention.

After doing some research into the oppression the Native Americans have experienced for hundreds of years, the #notyourtribe movement and reaching out to a few Native American women, I have chosen to undergo a complete & total rebrand. I have been working on this for the past few weeks & hope to have more to share with you soon.

My commitment to you & the Native community is to spend the next few weeks & months on this transition. I promise to share some of the reasons I have chosen to make this change because continued education & these uncomfortable conversations are the only things that will move us forward. Please be patient, & give me a little grace as we work through this name & domain change. This is no small task, but I know that it is going to be well worth it in the end.

Don’t worry, we will still be here as the authority in the most unique accessories! The only thing changing will be our name/logo! I’m so thankful you are here & hope that you’ll stick around. If it feels right, please share this post so that others in your community can be educated on how hurtful our use of terms like “Tribe” “Navajo beading” or “Aztec print” can be. These are just some examples of how the fashion community uses language oppressive to the Native American community.

Focus on being better than we were yesterday. Be the change.